The main motive behind business is profit, and to get profit, we have to promote our products and services. In the present day, commerce has shifted to e-commerce. Almost all companies have their own websites to showcase themselves. In this form of promotion that is through internet, one has to ensure the visitors of your website are converted to customers. To achieve that, the website has to be conversion friendly. Not all websites available over the internet are conversion friendly. Sometimes, websites have many pages and filled with content, but still, the leads do not convert to potential customers. That means there is some lacuna in your website due to which your whole aim behind your website cannot be achieved.