How to Hire the Right SEO Company Post Google Penguin Update
The online search engines have become a popular medium to divert website traffic. With
more and more people initiating online searches to gather information on the product or services they want to avail, the webmasters implement comprehensive strategy to increase the visibility of their websites on major search engine results pages. The search engines also regularly upgrade their algorithm to provide users with more relevant and fresh information based on the search keywords or phrases entered by them. But the frequent search algorithm changes done by Google within last few months have made it challenging for website owner to avail the best search engine optimization (SEO) services. However, you can always consider some measures to hire the right SEO consultant from India by minimizing the impacts of Google Panda and Penguin updates.
Strategy without Violating Google Guidelines: Major search engines including Google have clearly specified guidelines to be obeyed by the website owners and online marketers. Your website will not be penalized by Google till you are not violating any of the guidelines. Before the recent search algorithm upgrade, many SEO companies were able to increase the website ranking of their clients by gaming Google. But the recent changes have made it mandatory for the website owners to prepare a SEO strategy without violating any of the guidelines. When you are planning to hire a SEO company from Bangalore, you must spend some time in evaluating its SEO process to ensure that none of the search engine guidelines are being violated.
Differentiate Between the Black Hat and White Hat SEO Techniques: Before the Penguin update, many website owners deployed the offshore SEO firms to increase their search engine ranking through black hat backlinks. But Google has changed its algorithm to penalize the people using black hat and spammy SEO practices. You can always keep your earnings as well as the search engine ranking of your website intact by following SEO techniques that are 100% ethical and legal. You can find many SEO companies promising you the top spot on the search results pages. But you must remember that none of these firms can control or determine the search engine ranking of your website. So you must thoroughly check the SEO techniques and practices used by the company to determine whether they are 100% white hat or not.
Flexibility to Incorporate Relevant Changes: The latest Google algorithms upgrades have resulted in forcing websites owners to completely revamp their SEO strategies. In addition to completely eliminating black hat SEO techniques, the strategy has to concentrate on improving the content and accessibility of your website. As you cannot predict when Google will change its algorithms next, you have to ensure that the organic SEO company from India is ready to change the existing SEO strategy. There are also chances that the SEO process has to be completely revamped to comply with the fresh Google algorithm change. It is always better to hire a company that allows you to incorporate the relevant changes to maintain the high search engine ranking of your business.
Reporting System to Track the Performance of SEO Campaign: Many website owners outsource the SEO campaign of their business to concentrate on core business activities. There are always chances that you may not find the time required to control the online marketing campaign of your business. So you have to evaluate the reporting system followed by the SEO firm. When the company sends you comprehensive reports at regular intervals, it will be easier for you to monitor the performance of the search engine optimization campaign. The regular reports also make it easier for you to check the effect on latest Google search algorithm change on your website.
Want to Enjoy the Benefits of Changing Digital Marketing Trends? Go for Mobile SEO
At the recently concluded SES San Francisco conference, for the first time Google warned the webmasters and SEO consultants about the “jarring and jolting” impacts of next Google Penguin updates. The popular search engine has deployed a team of engineers to incorporate new signals and improve the search algorithm to discourage spammy SEO practices. The recent search algorithms changes have made it essential for the website owners and digital marketers to concentrate on some other recent trends in digital marketing.
Also, with more and more people accessing internet on their cellular phones, smartphones and tablet computer, every SEO consultant is recommending his clients to implement a comprehensive mobile SEO strategy. With new smartphone models being introduced by the manufacturers at frequent intervals, more and more customers are using their handheld devices to browse through the websites at anytime and from anywhere. So the changing lifestyle and choices of the modern customers has provided the digital marketers a classic opportunity along with a rewarding challenge.
Developing the Mobile Version of Your WebsiteMany webmasters believe in creating a mini version of their main website to target the customers accessing the web on their mobile devices. But an experienced mobile SEO consultant will advise you to completely revamp the content and design of your website to impress the mobile users. Unlike the people accessing websites on their computer, the mobile users lack the time and patience to read through lengthy paragraphs. Similarly, the modern mobile users often switch to the next website, if your online business portal is not loading in few seconds. So you have to concentrate on some distinct and fresh techniques to allow the customers to browse through your website on the go.
Making the Website Compatible with Different Mobile Devices and OS
The increasing number of smartphone users also encourages many manufacturers to launch new digital devices with additional features, longer battery life and faster web browsing capability. So no webmaster can predict how the customer is going to access his website. Also, you must remember that mobile web browsing experience is completely different from the traditional internet browsing on desktop and laptop computer. Therefore, an efficient mobile website must have the capability to load and render web pages by identifying the device and operating system of the searcher. When you website has the ability to recognize the device used by the customer, it can achieve a high conversion rate by offering high quality user experience.
Rewriting the Content to Impress the Mobile Searchers
Since most of the mobile users look for quick and instant information based on their search keywords, you also need to rewrite the website content to make their experience friendly and effortless. The promotional offers posted on your websites must be enriched by including powerful call to action. Similarly, the lengthy descriptions of the offers must be summarized and the searcher should be shown only the gist of the complete offer. The alteration will make it easier for the searcher to skim through the text within a few seconds. Further, you should do some thorough evaluate the structure of your website to ensure that the users are able to find the required information in seconds.
Optimizing the Website for Mobile Search Results
When you are optimizing your website for mobile search engine results pages, it is very much important to choose the content that you want to show to the searcher. You can decide about showing a specific section of your website to the searcher or not, simply by analyzing the nature and behavior of your website traffic. The web pages with a higher number of visitors and page views must be customized to suit the mobile devices. It is also essential to keep the solid content intact, and optimize the website for mobile search results pages by eliminating multimedia content and flashy graphics. However, you also need to ensure that the changes are not having any impact on the keyword placement and density on your mobile website.
Designing Ads by Targeting Mobile UsersAlong with optimizing the website for mobile search results pages, you can even consider running paid advertisement campaigns to target the cell phone users. The mobile sitemap of your website will make it easier for you to target the right segment of audience. Also, you can use the information and research to build a searcher persona. Once you identify the target searcher, you can post specially designed ads to seduce the customers to place order. Also, the details can be used to optimize and customize your website to impress the customers initiating online searches through their smartphones. These features will create an impression on the minds of your potential customers and help in achieving a higher conversion rate.
Reap the SEO Benefits offered by Google+
The growing popularity of the online social networks has made it essential for the digital marketers to implement a comprehensive online marketing strategy by integrating both search engine optimization (SEO) and social media optimization (SMO) techniques. However, some of the popular social networks do not offer any feature to directly improve the search engine ranking and visibility of your website. Google has launched a social networking platform that gathers social signals from the members, and use the signals to increase the rank of a website on the search engine results pages (SERPs). If you have not explored the benefits offered by Google+, it is time to revamp your digital marketing strategy by integrating some fresh and innovative SEO techniques.
Increase Your Number of Followers
The online social media has become a popular platform to bring together the business owners and customers. Similar to other popular online networks, Google+ also offers a set of specific features to stay connected with your existing customers and prospects. These features can also be used increase you follower base by sharing original and fresh information about the products or services offered by your business.
Further, your website will rank higher on the SERPs, if the searcher is following your profile on Google+. You can even follow some simple steps to attract more people to follow you on the social networking platform. In addition to linking your Google+ profile to your website, you can even include the social networking profile in your email signature and other social media and forum profiles.
Build a Brand by Claiming Authorship for Your Articles and Blogs
Google+ also offers specific features to enable website owners to claim authorship for the articles and blogs written by them. For instance, if you are regularly writing articles and blog posts highlighting various aspects of your business, now you can claim ownership for the published content. Also, the author info will be displayed as part of the online search results, and can be viewed even by the searchers who have not logged in to their respective Google+ profiles.
Further, the searchers already logged in to their Google+ profiles have options to add the author to their circles directly from the SERPs. Google also allows webmasters to claim ownership for their web content through several ways. You can include the same email id in the blog and Google+ profile page to claim ownership without putting any extra effort. At the same time, you can even link the web content and with your Google+ profile to claim authorship. These features will be of great help to promote your professional credibility and build a popular online brand.
Link Your Website and Google+ Page
You can even consider connecting your website directly with the Google+ page to dominate the search engine results. Simply by adding a Google+ badge to your website, you can invite your followers to visit the website. Similarly, you can even add simple codes to encourage your Google+ followers to access your online business portal.
The integration of Google+ page and website will make it easier for you to manage your online reputation. Some websites have even explored the options to overcome negative and unfavorable reviews posted about their products or services. The option will push these unfavorable reviews and comments further down the SERPs and minimize their chances of being viewed by the searchers.
Add Google+1 Buttons to Different Sections of Your WebsiteSimilar to the Facebook like button, a webmaster also have options to incorporate the +1 button in various sections of his website. But the +1 buttons are considered to be more effective than the Facebook like button due their SEO values. These buttons can enhance the ranking of your website in SERPs, even when the searcher is not logged in to his Google+ profile.
You can collect codes for the latest +1 from Google, and install these buttons in the home and other pages of your website. Along with sending social signal to Google search results, the +1 buttons can further make it easier for others to share the web page on their Google+ profile pages.
Optimize Your Google+ Profile
In additions to the measures mentioned above, a webmaster also needs to ensure that his Google+ profile and pages are filled in with the required information. Google also allows members to prioritize some key areas of their profile for on-page optimization and SEO purposes. Along with your identity and contact information, you need to concentrate on the first 55 characters of the introduction. As these information will be displayed as part of the search results, you must concentrate on make the introduction innovative and catchy.
Are you already using Google+ to increase the ranking and visibility of your website on SERPs? Please share your ideas and experience to help others in developing the right SEO strategy.
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5 Reasons Why Infographics can be Used an Efficient Digital Marketing Tool
Nowadays, infographics have become an integral part of search engine optimization (SEO), social media marketing and other forms of digital marketing campaigns. With Google discouraging the spammy SEO techniques, it has become significant for the companies to impress customers by presenting the information and statistics in the best possible manner. Infogrpahics have become a popular visual medium to present information and statistics about a particular topic. Also, you have options to incorporate facts, predictions, charts, colors and bold visuals to attract and hold the attention of both existing customers and prospects. If you are not sure about the benefits offered by infographic as an efficient internet marketing tool, it is time to understand some of its key features and benefits.
Image source: Flicker
1. Present Maximum Information with Minimum Efforts:
Infographics are designed by combining text, images, pictures and graphs. So the information is presented with lesser number of words. The minimization of textual content makes it easier for the readers to capture the relevant information without putting any extra time and effort. Also, the information presented through an infographic can be remembered by the audience over a longer period of time. So the content can be conveyed and presented in a distinct, fresh yet more impressive way.
2. Pleasant Deliverance of Information and Statistics:
Most of the digital marketing strategists often explore options to impress the customers by overcoming the budgetary constraints. The existing as well as startup business owners can invest some amount of time to design infographics to promote their products or services. Further, a wide variety of topics can be presented in a simple and fun-filled manner to catch and hold the readers’ attention. Also, the maximum possible information can be conveyed in the best way by using fewer words. The image of eye-catchy images and graphs can further seduce the reader to get all the information and data.
3. Leave Long-lasting Impression on the Customers’ Minds:
Most of the digital marketers often find it challenging to choose the right marketing tool that can leave a long-term impact on the minds of the consumers. With most of the websites using textual content, images and videos, the visitors want to see something new and different. The infographics are designed using graphs to convey detailed information about a topic in an instant. Also, the graphs are very much effective in presenting the information and statistics in a manner that draws permanent lines in the readers’ mind. So the products or services promoted through infographics can convince the readers to visit your website and place online orders.
4. Attract and Hold the Attention of the Readers:
A designer has several options to impress the readers by designing the infographic using his creativity and imagination. Also, the right layout and content can attract the attention of online visitors. Further, the use of images, pictures and graphs make it much easier for you to present the information in a convincing and impressive manner. In comparison to the textual content, the graph can further hold the attention of the readers and convey the complete information.
5. Present Data without Confusing the Audience:
Each content writer finds it a daunting challenge to right content by targeting different types of audiences. Also, most of the modern people avoid descriptive and lengthy articles. Therefore, the smart digital marketers use infographics to convey the desired information and data to all types of customers. The layout and images will hold the attention of the readers, while the graphs can convey the detailed information about the products or services offered by your company. Also, the infographics are very much effective in conveying the information in an organized and structured manner by eliminating the chances of fuss or confusion.
Why Only Link Building? When One can Concentrate on Long-Term Relationship Building
The ongoing Panda and Penguin updates by Google has forced search engine optimization (SEO) services to rely on 100% ethical and white hat techniques and practices. Many people even started believing that link building, as a SEO technique, has become obsolete and a thing of the past. But at PixelKare, our team of seasoned SEO strategies has been successful in building long-term relationships through 100% natural and organic backlinks.
Instead of promising a certain number of backlinks per month to our clients, we have convinced them to opt for high quality and natural links generated through online article, blog and content sharing platforms. Our past clients can vouch for the effectiveness of your link building strategy to increase and retain the top search engine ranking of their websites in the era of constant search algorithm updates.
Strategy Only After Evaluating Your Website
You can find many online marketing service providers offering customized link building packages. A client can subscribe to a particular package, and get certain number of backlinks to his website. But such service providers concentrate on the number of the links rather than their quality. So the technique is no longer effective in boosting the search engine ranking of your website in the era of Google Panda and Penguin updates.
At PixelKare, we recommend the appropriate link building strategy to the clients only after thoroughly evaluating the existing back links and look and feel of their websites. Instead of delivering a certain number of backlinks per month, our team has improved the search engine ranking of many websites through a lower number of organic backlinks.
Concentrate on Quality of Links Rather Than Numbers
When a company promises you a certain number of backlinks per month, the professionals forget to concentrate on the source and quality of the link. But Google is emphasizing on increasing the search engine ranking of websites by posting relevant information and quality content. Our team of SEO professionals can implement a customized content marketing strategy that can get your website relevant and natural links.
PixelKare also deploys a team of experienced web content writers to develop content for your website promotion. The content are further posted on popular online platforms and forums accessed by millions of users on a daily basis. We impress and engage the readers with the quality web content, and encourage them to recommend the same to their friends, family and coworker.
Links through Quality Content and Blog Posting
At PixelKare, we have combined the web content marketing and link building solutions. Instead of procuring backlinks for your website, we believe in generating natural links to your website from popular websites and social media. The quality and engaging content posted on these online platforms are effective in leaving a long-term impression on the minds of the readers. Further, the articles, blogs and similar web content can also be promoted by the readers through word of mouth.
We also encourage readers to share the content through social networks, and divert more web traffic to the content. Thus, the natural and organic backlinks generated through the process can keep the high search engine ranking of your website by eliminating the impacts of search engine algorithm updates.
Utmost Care to Protect Credibility and Reputation of Websites
If you have already subscribed to the link building packages, then you must have realized their ineffectiveness in beating the Panda and Penguin updates. Many service providers have cleared such banklinks to a website to retain its search engine ranking. It is time to experience an innovative and ethical link building strategy that can divert more website traffic to your website through popular online search engines.
At PixelKare, we are passionate about retaining clients over a longer period of time by providing innovative and effective online marketing solutions. You can check the periodic reports to determine the effectiveness of our strategy and techniques. We can further assure you that we will recommend you the techniques that do not cause any damage to the professional credibility and reputation of your website.
Want more information about PixelKare link building strategy? Visit our SEO Services page.