The recent Google Panda and Penguin updates forced many professional SEO consultants to completely revamp their plan and strategy. Many SEO companies also started exploring more effective and white-hat techniques to increase the ranking and visibility of the websites of their clients on popular online search engines. Nowadays, guest blogging has become a key element of the revised search engine optimization campaign of many companies.
In addition to keeping the website visitors interested and engaged, the guest posts also help in the link building efforts of a website, promoting the business as a popular brand and getting industry recognition. If you are yet to incorporate guest blogging as part of your SEO strategy, it is time to concentrate on some of the significant advantages of this innovative online marketing tool.
Getting Inbound Links for Your Website
Guest blogging is often recommended by the offshore SEO consultant from India as the most efficient way to get inbound links to your website. Most blogs allow the guest blogger to insert multiple links in the author bio section. So once your blog is approved and published by the blogger, your website can get multiple links.
Further, you have options to determine the nature of the backlinks by targeting specific keywords and phrases. Many blog owners even allow guest bloggers to inset hyperlinks in the actual blog. Once you choose the appropriate blogging options, your website can get genuine backlinks without implementing a comprehensive link building strategy.
A Way to Interact with Your Customers
In the modern era of online social networks, it has becomes essential for a company to connect with its existing as well as prospective customers. The guest blogs will further provide multiple touch points to your website to impress the visitors. Also, the touch point will make it easier for the customers to communicate with your brand and visit the website on a regular basis. At the same time, the guest blogs posted on a popular and recognized industry website will further assist in promoting your company as an industry though leader.
The blog post will attract the attention of new customers and convince them to try the products or services offered by your company. However, your blogs must be effective in educating the new customers, while seducing them to try your product. You can even consider publishing guest posts at regular intervals to stay connected with your new as well as potential customers.
Driving More Online Visitors to Your Website
When you insert links in your blog and author bio, these will be effective in encouraging the readers to gather additional information by visiting your website. So the guest posts can also be used a smart way to drive new and targeted traffic to your website. As your blog is posted on a reputed and industry specific website, the readers will click on these hyperlinks to gather information about the company or to evaluate the products or services offered by your company.
Also, some of these people will like to buy the products from your company, as they are impressed with way you have presented your ideas. Once the reader clicks on the link and visit your website you can further use tools like Google Analytics Remarketing to seduce them to place online orders. Similar to other methods of SEO, the guest blogs can divert targeted traffic to your website without implementing a comprehensive strategy.
Integration of Your SEO and SMO Campaigns
Despite buying the best professional services from offshore SEO Company, you cannot ignore the significance of online social media to divert visitors to your website. Just like the popular search engines like Google, Yahoo and Bing, online social networks like Facebook, Twitter and Google+ are also effective in diverting more website traffic. When you publish guest blogs, these can be used for both SEO and SMO campaigns of your company.
The guest blogs can be shared on popular social networking platforms to create an emotional bond with your customers. When the content offers fresh and innovative ideas, the people reading the blog will love to share and recommend the posts to their friends, family and coworkers. So a single guest blog post can get inbound links to your website as well as help in driving the social media campaign of your company.
Do you have any ideas to enhance the quality of the blog post? Please share your personal experience of using guest blogs as part of SEO and SMO campaigns.